ShareWine Trends Q4 2024

The Year in Review

2024 was a year of rapid development at ShareWine, and we are pleased to wrap some of the biggest highlights for you:

• New ShareWine App

  • Our app received a lot of love and attention this year, with improved navigation and new features, making it more user friendly than ever.

• Launch of the Sip & Learn Section

  • During the summer, we launched a comprehensive universe of articles called “Sip & Learn”. Here, you can find weekly recommendations from our Sommelier and marketplace news. But that’s not all — our ambition with the Sip & Learn section is to provide an endless source of inspiration and wine expertise. Therefore, you can also dive into:

    • Masterclasses on various wine regions

    • Articles about your favorite producers

    • Harvest reports directly from the vineyards

    • Tasting notes and takeaways from all our community tastings

• Search Agents

  • The possibility to create search agents on the marketplace has undoubtedly been long-awaited. The new feature has been well embraced and more than 1,100 unique search agents have already been created during the first couple of months.

    If you are on the hunt for a specific wine or wanna know every time bottles are listed from your favorite producers, this is a great way to keep track. Curious what buyers are searching for? See which search agents were created in Q4.

• Order Wine Packaging on ShareWine

  • Approved packaging to ship bottles safely is crucial for ensuring the transportation of bottles from seller to buyer.

    By using ShareWine Secure Shipping and approved packaging designed for wine ( in accordance with carrier requirements), sellers are always covered by ShareWine's extended insurance. In Q4, we made it possible for all users to purchase their wine packaging directly at ShareWine. Furthermore at low price. We’re delighted to see how many sellers are making use of this to safely ship their wines.

Overall Trends

Milestones on the Marketplace

Many new users joined the marketplace in 2024, including private wine enthusiasts, renowned restaurants, Sommeliers, professional athletes, and famous wine makers.

This growth in new buyers and sellers greatly reflects ShareWine’s increasing recognition and reach. Specifically, the number of sellers increased by 21% in 2024, while the number of buyers grew by 23%.

The trading activity was record-high throughout the year. The number of bids grew by 60%, surpassing more than 100,000 bids for the first time.

Overall, 27% more transactions were completed in 2024, with 24,503 bottles sold on ShareWine.

More Cross-Border Transactions

Buyers and sellers from 16 different nationalities used ShareWine in 2024, with a growing amount of cross-border transactions every month.

Sellers who offer EU shipping have a significant advantage, as it allows international buyers to bid on their wine. For buyers, the expanded selection of bottles from collectors across Europe makes exploration even more exciting.

Price Developments in the Secondary Market

In the ShareWine Trends report for Q3, we noted that the benchmark Liv-ex Fine Wine 100 index (which tracks prices of the 100 most sought-after wines in the secondary market) experienced its largest decline of the year with a -1.7% drop in September.

This decline was surpassed in Q4, with prices in this index falling by -2.5% in November. In fact, November saw significant price drops across the board, and nearly all Liv-ex indices ended the year with double-digit price declines.

Globally, prices in the secondary market have now been declining for the past 24 months. While there are some bright spots, the big question remains: when will the market reach the bottom? We look forward to follow the developments in 2025.

Regional Trends

Italy

Let’s start in Italy. The Liv-Ex Italy 100 index only declined by -6% throughout 2024, and in general, Italian wines have proven more resilient to significant price drops.

On ShareWine, the demand for Italian wine was enormous, with sales increasing across all major Italian regions during Q4. Trade of Piemonte wines rose by 55% compared to Q3 and 21% compared to the same quarter in 2023. Over the whole year, there were 12% more trades involving Piemonte wines in 2024.

The trade of Tuscan wines increased by 43% in Q4, which is 26% higher than the same quarter of 2023. On an annual basis, the number of transactions involving Tuscan wines rose by 27% compared to the previous year.

The Veneto category also saw significant growth, with 82% more trades in 2024 than in 2023. In Q4 alone, the number of trades involving Veneto wines increased by 55%.

Below, you can see the price development of several Italian top producers: Soldera, Tenuta San Guido, Antinori, Bartolo Mascarello, and G.B. Comm. Burlotto.

Bordeaux

Moving north to the French wine landscape, we begin with the recent developments in the world’s largest wine region: Bordeaux.

Overall, Bordeaux struggled on the global market in 2024, with supply far exceeding demand, disappointing En Primeur sales, and global exports down -16% compared to 2023.

At the same time, prices continued to fall throughout the year. Looking into the Liv-Ex Bordeaux 500 price index (which tracks the 500 leading wines from the region), the year ended with a decline of -11.3%, despite some stagnation in December.

It’s difficult to pinpoint general price trends on ShareWine, as some wines experienced price drops and some remained steady during the year, as reflected in the graph below.
However, there is positive news when it comes to the trading activity. The number of Bordeaux transactions in Q4 was 71% higher than in Q3. Compared to Q4 of the previous year (2023), sales also increased by 65%.

Throughout 2024, there were 44% more Bordeaux trades compared to 2023.

In other words, there is no lack of interest in trading Bordeaux on the platform and Bordeaux claimed an impressive fourth place as the most popular category on ShareWine. Week by week, new sellers are joining and successfully selling their bottles. Additionally, two successful themed auctions were held during the year.

Despite the changing market conditions for Bordeaux in recent years, there remains a clear interest among Bordeaux collectors for unique bottles and good deals. If one is realistic about pricing in relation to the market, there are plenty of opportunities to sell from one’s collection.

Below, you can see the price development of four selected Bordeaux wines: Chateau Mouton Rothschild, Chateau d’Yquem, Chateau Pontet-Canet, and Chateau Montrose.

Burgundy

Globally, 2024 wasn’t the year Burgundy prices bottomed out.

Over the last 24 months, the global “Burgundy150” price index (tracking the last 10 vintages from 15 top producers) has fallen by -28.9%.

However, one thing is certain: ShareWine users adore Burgundy wines and are not holding back.

Whether it’s the falling prices or general taste trends that continues to drive the high demand for Burgundy is unclear. Our guess is a great combination of the two factors.

Many of the major red Grand Cru wines saw unstable prices and significant declines in 2024, creating numerous interesting buying opportunities.

Overall, the trading activity in the Burgundy category increased by 33% in Q4, which is 23% higher than the same quarter in 2023.

This represents an impressive growth in the marketplace’s largest category, with a total of 27% more Burgundy trades in 2024 compared to 2023.

Below, you can see the latest price trends for selected vintages from renowned producers such as Vincent Dauvissat, Jean-Claude Ramonet, Pierre-Yves Colin-Morey, Armand Rousseau, and Domaine de la Romanée-Conti.

We are eagerly awaiting developments in Burgundy in 2025.

Champagne

Despite stabilization during Q3, Champagne prices on the global market experienced further declines in Q4. The Liv-Ex “Champagne50” price index ended the year down with -11.7%.

On ShareWine, we believe that prices have been more stable applying to most producers.

Below, you can view some specific price developments, looking at the 2008 vintage from five major Champagne Grande Marques and two cuvées from Jacques Selosse.

One thing is certain: Champagne continues to trade in large volumes. On ShareWine, the category experienced a 29% sales growth in 2024 and Q4 transactions were 36% higher than Q3 of 2024 and 8% higher than Q4 of 2023.

Rhône

The Rhône category experienced significant growth in Q4, with transaction volumes exceeding Q3 by a remarkable 66%. This isn’t entirely surprising, since the demand for Rhône wines often increases during the winter and holiday seasons.

Compared to Q4 of 2023, the level was 2% lower, but looking at the entire year, there was a 6% increase in Rhône wine trades in 2024.

Globally, the Rhône100 index (tracking the last 10 vintages from 10 Rhône producers) ended 2024 with a decline of -9.7%.

Below, you can see the price trends on ShareWine for two vintages of Chateau Rayas’ La Pialade and two vintages of the same producer’s Chateau des Tours.

Jura

Trading activity for Jura wines followed the positive trend of other French wines in Q4.

Jura wine transactions rose by 53% in the fourth quarter, with a 19% increase compared to Q4 of 2023.

On an annual basis, Jura wine trades increased by 11% in 2024.

Below, you can see the price trends for two vintages of Anne et Jean-Ganevat’s “Montferrand” throughout 2024.

Spain

Spanish wine had an outstanding year on ShareWine in 2024, with a 33% increase in trades.

Q4 was particularly active, with 29% more transactions than Q3 and 12% more than Q4 2023.

Below, you can see the average prices for selected wines from Dominio de Pingus and Vega Sicilia.

Germany

German wine trades increased by 7% in 2024. Q4 saw a 6% increase in trades compared to the previous quarter, and a 28% rise compared to the same quarter in 2023.

This marks positive growth for this small, yet growing category on the platform.

Below, you can view the price trends for three vintages of Weingut Keller’s “Von der Fels.”

Looking ahead

We look forward to follow the developments and report about new trends in the next edition of ShareWine Trends about Q1 of 2025, to be published in April.

Thank you for reading, and happy trading!

Mikkel Lomholt

Founder of ShareWine