ShareWine Trends Q3 2024

3 Main Trends

The quarter ended with new records on ShareWine

After a strong Q2, trading activity dipped in July, only to reach new heights again as all of you users returned from summer vacation with renewed thirst.

Bidding activity on the marketplace in August and September was very high, contributing to a quarter with 45% more bids than the same period in 2023. At the same time, there was a record number of sellers listing new bottles for sale in September.

Brava Italia

Both user growth and trading activity among Italian users were very strong in Q3. The activation of many new Italian users has already led to several good trading opportunities, resulting in an increased number of purchases and sales across European borders. It's wonderful to see the marketplace growing faster and faster in yet another wine-loving market.

Liv-Ex 100 sees largest drop in a year

The "Liv-Ex 100" price index, which tracks the movements of the 100 most sought-after wines on the secondary wine market, fell -1.7% in September. This is the largest drop seen in the last 12 months in this index.

The hardest hit was the "Rest of the World 60" price index, where prices fell -4.4% in a single month. Many of the major indices still show declining prices, but there are also several indices that have stabilized, and some even show rising prices, such as the "Port50," which climbed 2% in September, and the "Rhône100," which rose 0.3% in September.

Regional Trends

USA

Let’s start with a fresh new regional trend, as interesting things are happening in the USA category on ShareWine. Believe it or not, this is actually the first time we mention American wine in our trend report, but this category is really taking off in 2024.

In the third quarter, the number of trades with wines from the USA was 59% higher than in the same quarter in 2023, and year-to-date, 43% more trades with American wines have been completed than in the same period in 2023.

This is a rather interesting new trend on the marketplace, where the category continues to grow, and week by week, we notice many of the best American wines coming up for sale.

Champagne

On the global market, prices in the "Champagne50" index seem to have stabilized; over the quarter, the price index fell only 0.1%.

The trend in Champagne prices has been downward since November 2022, with a few small increases along the way. So the question is: has the bottom of the Champagne market been reached? Maybe we’ll get the answer in Q4. One thing is certain, though—the biggest Champagne months of the year await in Q4, and we look forward to closely following the prices to get even closer to an answer.

On ShareWine, there were 16% more trades with Champagne in Q3 compared to the same quarter in 2023.

Below, you can see the price development on the marketplace for 2008 vintage Champagne from four popular Champagne producers over a two-year period and two cuvées from the legendary grower Jacques Selosse.

Burgundy

Compared to Q3 2023, the number of trades with Burgundy wines was 18% higher in 2024! Burgundy was one of the top performers in Q3. An impressive growth, especially considering that Burgundy is already the largest category on ShareWine.

The global market price development for Burgundy continues to decline, and year-to-date, the global price index "Burgundy150," which tracks the last 10 vintages from 15 top producers, has dropped -11.8%.

Despite the fact that prices in this index have fallen -26.6% over the last two years, they remain well above 2020/2021 levels. The drop seems dramatic, but it’s worth remembering that it comes on the heels of a couple of years of significant price jumps, and now finally a vintage (2022) with good volume in the market, which has also helped stabilize prices. But in short, if you’ve been collecting Burgundy for more than just a few years, and perhaps have wines with some age, there can still be good profits to be made by selling your collection.

As always, it’s exciting to follow developments in Burgundy, and we dare to predict it will continue to be. There’s a prospect of another good-volume vintage (2023), which is not yet on the market, followed by a significantly smaller 2024 vintage after a challenging harvest.

Below, you can see the price development on ShareWine for wines from three popular Burgundy producers.

Rhône

The trend in the "Rhône100" price index, which tracks the last ten vintages of the five largest wines from Southern Rhône and the five largest from Northern Rhône, has been strongly downward, with prices falling -28% over the past two years.

However, the bright spot we highlighted in the Q2 Trends report—namely, that the index rose 0.2% in June 2024—seems to continue. Prices rose another 0.3% from August to September 2024, and with an optimistic outlook, the bottom of these price declines may have been reached, and stabilization could be underway.

On ShareWine, the number of trades with Rhône wines has increased by 9% through Q1, Q2, and Q3 of 2024 compared to the same period in 2023.

Below, you can see the price development of three popular Rhône wines.

Bordeaux

On the global market, Bordeaux is facing something of a storm, where supply far exceeds demand, and where winemakers in some areas are being paid to convert their vineyards away from wine production. The large overproduction in Bordeaux is less significant in the Fine Wine segment, where the challenges seem more related to competition from other wine regions and declining demand from Asia.

The major global price index "Liv-Ex Bordeaux 500" continues its downward trend, with prices falling -9% in 2024. The "Liv-Ex Bordeaux 50" index, which tracks the last 10 vintages of Bordeaux 1st growth wines, shows that these wines are now traded at 2020 price levels.

Rare Bordeaux wines are always popular on ShareWine, and in Q3, many interesting bottles were traded, including an ultra-rare bottle of Château Mouton Rothschild 1917.

On the marketplace, the number of trades with Bordeaux wines was 5% below the level of the same quarter in 2023. However, year-to-date, there have been 37% more trades with Bordeaux wines on the marketplace than in the same period in 2023. In other words, the category is keeping pace with the positive growth of the marketplace. Below is the price development for two producers.

Jura

Growth in the colorful and popular Jura category has sometimes been explosive but now seems to have found a more steady upward trend on the marketplace. Trades with Jura wine were 21% higher in Q3 compared to the same quarter in 2023, and year-to-date, there have been 8% more trades with Jura wine than in the same period in 2023.

It will be exciting to follow Jura in the future, especially after a challenging 2024 harvest, which will undoubtedly affect an already limited supply.

Alsace

Wines from Alsace continue to rise in popularity on ShareWine, and compared to 2023, there have been 37% more trades with Alsace wines this year. Looking specifically at Q3 2024, the number of trades increased by 11% compared to the same quarter in 2023.

Spain

The price development for Spanish wine on the global market is a bit tricky to grasp, as Spanish top wines are part of the Liv-Ex "Rest of World 60" price index, along with wines from the USA, Chile, and Australia, and this index has fallen -9.1% year-to-date.

On ShareWine, however, it’s quite interesting to follow the prices of Spanish wine, which show a somewhat fluctuating picture when looking across popular bottles from both Rioja and especially Ribera del Duero. Below, you can see the price development of selected wines from Dominio de Pingus and Vega Sicilia, both located in the latter region.

Italy

We wrap up the report with a trip to the boot-shaped country, where Q3 ended with a successful Tuscany-themed auction, which contributed to there being 26% more trades with Tuscany wines year-to-date compared to the same period in 2023.

Trades in the Piedmont category were also 8% higher than in 2023, and with an upcoming themed auction in October, it will be exciting to follow the development in Q4.

Italian wines have held their prices better than other major regions over recent years, with large increases from 2020 to 2022, followed by moderate declines in 2023 and 2024. Although wines in the "Italy50" price index have fallen -4% in 2024, Italian wine has performed well, with a growth of 21% over a five-year period.

Below is the price development for Soldera, Antinori, Bartolo Mascarello, and G.B. Burlotto.





With the fourth quarter in full swing, it will be exciting to see the development on the marketplace and in the wine market in general. Stay tuned until January when the next ShareWine Trends report is released.

Thank you for reading, and I wish you good luck with your trades in the last months of the year. 🍷

Mikkel Lomholt

Founder of ShareWine