Each quarter we release a ShareWine Trends report, commenting on the latest price developments, trends, and interesting trading patterns. The initial quarter of 2024 is a wrap, and we’re ready to reveal the insights we've analyzed based on recent data from the marketplace and the global wine market.

Grab a glass and enjoy the read 🍷

Overall trends on ShareWine

Fierce competition for rare bottles

The marketplace has been off to a strong start in 2024 with high trading activity and many new wine enthusiasts joining ShareWine. Welcome to all new wine lovers!

In the first quarter, 10 different countries traded wine safely with each other.

Actually, 55% more bottles were traded and 76% more bids were placed on ShareWine compared to Q1 in 2023 - bravo!

Good pictures attract buyers and increase prices

A closer look at the behavioral patterns on the marketplace has among other revealed an interesting insight; As a seller, one should certainly not underestimate the significance that image quality has on sales rate and final amount of bids. Bright pictures from the right angles are not only essential for potential buyers to properly assess the condition of the bottle, they also make the bottle more attractive to buyers. Beautiful pictures make the listing stand out and greatly increase the likelihood of gaining more followers and bidders.

Below, we’ve given a few examples of beautiful pictures that "sell" the wine well:

Regional trends

Burgundy

This wine region was once again the most traded on the marketplace. In fact, 44% more Burgundy wines were traded in Q1 in 2024 compared to Q1 in 2023.

The new 2022 vintage has already started to enter the marketplace, and we’re expecting to see many exciting bottles listed from the new vintage soon. It’s a very promising vintage; possessing good quality, great ratings, and high volume. It will be particularly interesting to follow how, especially the much higher volume, compared to 2021, will impact the price index.

On ShareWine as well as the global wine market, Burgundy prices fell throughout 2023. According to the global price index at Liv-ex, the big Burgundy Grand Crus fell between -7% and -12% in 2023, while Premier Crus and Village wines had a growth of 7-9%. Despite the decline in the most expensive wines, Burgundy has continued to prove itself as a good investment over time, and if we zoom out a bit, prices have risen globally by 124% for Grand Cru wines and 222% for Village wines over the past 7 years. Quite impressive!

2024 started with price drops on the top 150 Burgundy wines in the Burgundy150 price index (Liv-ex). However, since February they have remained stable showing a rather flat curve.

The charts below illustrate the price development on ShareWine for two selected Burgundy wines in their respective price ranges.

Champagne

On ShareWine, there was a 66% increase in Champagne trades during the first quarter of 2024 compared to Q1 of 2023. In fact, the number of Champagne trades was only 10% lower than in Q4 of 2023, which always has a significantly high level due to the influence of Christmas and New Years celebrations.

The global Champagne50 index was interesting to follow in the first quarter, where prices started to rise in February after a decline in January, marking the first increase in over a year. However, prices dropped a bit again in March, and year-to-date prices have fallen by -3% globally.

On the marketplace, the picture is rather diverse, as some producers and vintages have been increasing in price, while others remain stable or have dropped a bit. The charts below show the price developments of two selected Grande Marques and one popular Champagne growers.

Bordeaux

Bordeaux has been one of the most popular regions during Q1 with a 29% growth in trades compared to the previous quarter. That is actually a whopping 76% increase in Bordeaux bottles traded compared to the same quarter last year. The popularity of Bordeaux was furthermore clearly evident during a successful Bordeaux theme auction in February. At the same time, global interest in Bordeaux wines is on the rise again (as you can read more about in our previous trend reports), after many years of declining trading volume.

Globally, prices in the large Bordeaux500 index, which covers top wines on the left and right bank, some second Cru Classé wines, and Sauternes, have fallen by -3.1% since the beginning of the year.

It can be somewhat challenging to assess the price development for Bordeaux on ShareWine, since a lot of older vintages are being sold, in which the condition of the bottles can vary and thus not reflect the general market value. Prices rose towards the end of Q1 for newer Grand Cru Classé bottles, illustrated by the 1st Cru producer Château Mouton Rothschild 2016 and the 2nd Cru producer Château Montrose 2019.

Rhône

The Rhône category grew in the first quarter of 2024, with 29% more trades of Rhône wines on the marketplace compared to the first quarter of 2023.

We’re happy to see Rhône regain some of its greatness and keeping a pretty stable level of prices too. On that note, the global Rhône100 price index rose by 0.4% in March, marking the first increase since March 2023. It will be interesting to follow the further development in the next quarter.

Below are the latest price developments for two vintages of Château Rayas La Pialade and three vintages of Domaine Pegau Châteauneuf du Pape Cuvee Reserve. Both popular wines that are often traded on the marketplace.

Jura

Will the hype of Jura wines reach new heights in 2024? It seems so. The demand has been continuing the upward trend we saw throughout 2023 during the first quarter of 2024. The number of trades with Jura wine increased by 19% compared to the previous quarter, and a whopping 82% more trades than in the same quarter last year. At the same time, the average value across Jura trades increased by 9%, which however is not necessarily an indication that prices are going up. Could also be a sign that more sellers respond to the demand of more exclusive bottles on the marketplace. In fact, a lot of rare wines have been listed recently.

Germany

On ShareWine, there are always great deals on German wines to be found. If you fancy Riesling or Spätburgunder, there are many great value reds and whites from famed producers to be found.

The numbers for Q1 2024 speak for itself in terms of volume. To be exact, 86% more German wines were traded compared to Q4 of 2023. Moreover, compared to the first quarter of 2023, 119% more bottles got traded. The average price level across all German wines traded in the first quarter of this year has been slightly lower, which could indicate smaller price declines and/or more affordable wines being available for sale. Both attractive scenarios if you are looking for good value buys for the summertime.

Below, we’ve taken a closer look at one wine that would fit such scenario perfectly; Weingut Keller's "Von der Fels" Riesling - looking at the price developments on three different vintages.

Spain

Trading activity for Spanish wine was 20% higher in Q1 compared to Q4 in 2023, and a whopping 62% higher than Q1 in 2023. The numbers were boosted significantly by a successful theme auction on Spanish wine, which many users supported in January 2024.

On ShareWine, the average price level for trades with Spanish wine has increased by 6% over the past 12 months. This could likewise be due to two factors, being either the trend of the moment; that several of the premium Spanish wines have increased in price in the first quarter of 2024 or simply because more sellers have utilized the opportunity to sell more exclusive Spanish wines on ShareWine. It seems to be a win-win for both sellers and buyers; when prices rise a bit, more interesting bottles are listed, offering collectors unique opportunities.

Below, we’ve compared the price developments on two popular cuvées from some of Spain's most famed producers; Dominio de Pingus and Vega Sicilia.

Italy

Last but not least - Italy! We’ve seen an impressive level of trading activity of wines coming from this big, important wine country. Looking at volume, there was a 36% increase in wine traded from Piedmont and a 38% increase in wine traded from Tuscany compared to the same quarter of 2023.

It has been interesting to follow the development in the global Italy100 price index, which tracks the price development of the top 100 Italian wines. Prices fell more or less throughout 2023, but from the beginning of 2024, the index curve has flattened, and year-to-date prices have only fallen by 0.9%.

On ShareWine, we have seen several positive trends in the first quarter. Prices have overall been more stable and in some cases even increased on the big Piedmont and Tuscan wines. Below are the price developments for selected vintages from Bartolo Mascarello, G.B. Burlotto, and Rinaldi, as well as Tenuta San Guido, Soldera, and Antinori.

We are already keeping a close eye on how these developments are progressing into Q2 and looking forward to sharing more insights with you in the next trend report, which will be released in the summer.

Thank you for reading. Cheers!

Mikkel Lomholt

Founder of ShareWine