Guide: Create a Bestselling Listing in 5 Easy Steps

By Claus Donnerstag

In this guide, you will get 5 simple tips that you can use to create a good wine listing and achieve the best possible sales on the marketplace.

#1 Tip: Get the minimum price right

The minimum price is crucial when it comes to attracting potential buyers to your wine listing. Based on data from thousands of wine auctions on the marketplace, there is a clear tendency that bottles with an attractive starting price receives more activity from potential buyers. Not only does it help attract more followers on the listing, it also attracts more bidders. At the same time, data shows that auctions with an attractive starting price often achieves a higher sales price on auction than if the wine was priced at the Wine-Searcher estimate.

However, it is important to note that you should never put the wine on sale at a price that is lower than you are willing to accept.

#2 Tip: Display the estimated value

Give all buyers a clear indication of what your wine is worth by using ShareWine's integration to Wine-Searcher, the world's largest independent price database for wine. This makes it easier for potential buyers to gauge the market value of the wine, and spot if a good deal is to be made.

#3 Tip: Make it interesting

Always ensure a good description of the wine in your listing, and make sure you include all relevant information. This could be, for example, if the wine has been rated and awarded high points, or if you have interesting information about the producer, the area or the field the wine comes from.

It is also always relevant to mention how the wine has been stored and what condition it is in. Especially with older wines, it is important that the buyer can assess the condition of the bottle.

If there is damage to the bottle's label or some other defect, then please make sure to take good pictures of this as well, so that the buyer won't be surprised by this in connection with a sale.

#4 Tip: Take good photos

Make sure you take good photos so that the buyer can form a good impression of the item. Naturally this includes a full-size picture of the specific bottle, but it can also be relevant to show close-ups of the bottle's label, the back label, the neck so you can see the fill level, and the top of the cork. If the bottle has a varnish seal on top, it is a good idea to show this as well, so the buyer can see how intact this part is. If any special packaging such as a wooden box or gift box is included, make sure you take photos of this as well.

#5 Tip: Offer to ship the bottle

Always offer to ship the wine. This way, you ensure that your listing reaches the largest possible group of potential buyers, and achieves the most engagement. Regardless of whether the bottle is going to Copenhagen or Milan, ShareWine has made it easy for you to send, and you can benefit from the integrated service ShareWine Secure Shipping.

Good luck with your sales!