Guide for Packaging

It’s your responsibility to ensure that the bottle reaches the buyer safely by using the right packaging material. Shipping wine isn’t difficult, but it’s crucial to follow the shipping companies’ requirements and guidelines for packing the wine. You can search the specific guidelines with your chosen shipping carrier. In the guide below, you can see some general instructions and recommendations to follow.

Packaging to use

Here you can see some examples and generic rules regarding the packaging you should use to ship wine.

  • Always ensure that the wine is packed with both outer and inner packaging that provides shock absorption and protects against moisture.

  • The outer packaging must be made of (at least) 2-layered corrugated cardboard.

  • If there are multiple bottles, they should be packed separately in the box. The inner packaging should contain dividers made of sturdy cardboard or be molded from foam to fit multiple wine bottles (see picture for inspiration).

  • Whether there is one bottle or multiple, make sure the wine is secured firmly. The bottle should not be able to rattle loosely inside the packaging. Fill any empty spaces with materials such as bubble wrap.

Please note that it is your responsibility to ensure the shipment meets the specific requirements from the shipping carrier of your choice.

Packaging NOT to use

Here are some examples of packaging that are NOT approved to ship wine. To specify, we made a list of some of the pitfalls that make your shipment uninsurable in case there's an accident:

  • No Loose Bottles

    The bottle(s) must be securely placed and fixed in the box unable to roll around.

  • No Thin or Soft Cardboard

    Thin cardboard is not approved as shipping material since it is not resilient during transportation. For this reason, the original packaging boxes that wines are often packed in coming straight from the producer are not approved for standard shipping.

  • No Newspaper

    Newspaper can cause discoloration on the bottle's label and should therefore be completely avoided for trying to protect the glass.

  • Ensure Shock Absorption

    Ensure the bottles are protected from shocks, for example by using bubble wrap.

  • No Writing on the Packaging

    Writing “Fragile” or placing stickers indicating the shipment contains glass is unfortunately useless, as the shipping companies’ sorting facilities cannot read them. This will not serve as any protection.

  • No Gift Boxes or Wooden Boxes

    If you have sold an OWC (Original Wooden Case) and the buyer wishes to receive the wooden case, you must open it and send the wine and wooden case separately to ensure proper shock absorption around the bottles. The same applies to gift boxes, as these are not inherently shock-absorbing and must be packed separately. Otherwise, your shipment will not be insured.

Buy your packaging on ShareWine

It is always your responsibility to use approved shipping packaging that meets the requirements of the shipping providers. If non-approved shipping packaging is used, the shipping providers may refuse to pay compensation if the wine is damaged during transport.

Shipping your wine in packaging designed specifically for wine is crucial to ensure both that the bottle arrives safely to the buyer and that you are insured in case an accident happens.

You can conveniently order your approved shipping packaging directly on ShareWine.


We sell approved packaging as a service because we have found that, in most places online, you can only order large quantities at a time. Therefore, we offer you the option to buy cardboard and polystyrene at our cost price, in the quantity that suits your needs as a seller.